Executive Overview
Where does intent weaken?
Modeled conversion journey
Acquisition
Volume is not quality.
Sessions by source
Modeled purchase rate by source
Use this modeled comparison to demonstrate channel analysis - not to allocate real marketing spend.
User Behavior
What earns the next action?
Engaged time distribution
Modeled instrumentation
| Signal | Dataset field |
|---|---|
| Offer engagement | offer_engagement |
| Primary CTA | primary_cta_click |
| FAQ engagement | faq_expand |
| Scroll depth | max_scroll_percent |
Conversion Funnel
Each loss needs context.
| Stage | Sessions | Step conversion | Step drop-off | Overall |
|---|
Commerce stages are modeled analytical data only. The live PulseFit page has no cart, checkout, purchase, revenue, or transaction tracking.
Segmentation
Compare cohorts, not anecdotes.
| Device | Sessions | Engagement | CTA rate | Cart rate | Modeled purchase |
|---|
CRO Insights
Evidence before opinion.
| Priority | Type | Hypothesis / action | ICE | Status |
|---|---|---|---|---|
| 1 | FIX | Preserve explicit fictional labeling and honest proof. | 10.00 | Implemented |
| 2 | FIX | Maintain isolated, page-scoped GA4 delivery without duplicate page views. | 9.00 | Implemented and QA-verified |
| 3 | EXPERIMENT | Bring kit contents, resistance range, and risk reduction beside the hero CTA. | 7.67 | Planned / not implemented |
| 4 | RESEARCH | Collect FAQ-topic engagement before testing reassurance copy. | 7.67 | Planned |
| 5 | EXPERIMENT | Test a guided resistance selector. | 6.67 | Planned / not implemented |
PF-EXP-001: experiment specification complete; no test was launched and no result or winner is claimed.