VIDYA SAGAR KARRI
Digital Marketing Specialist
Digital Marketing Specialist with 3+ years of experience across SEO, paid media, email and lifecycle marketing, CRM, audience targeting, landing pages, CRO, analytics, and campaign measurement. I connect cross-channel execution with data-driven optimization and business goals.
3+
Years Experience
SEO & SEM
Search Strategy
Paid Media
Campaign Execution
Analytics
Measurement & Reporting
WHAT I DO
Driving Growth Across Digital Channels
SEO
Keyword research, on-page SEO, technical SEO, content strategy, and organic performance.
Paid Media
Google Ads, Meta Ads, LinkedIn Ads, campaign structure, testing, and conversion tracking.
Social Media
Social strategy, content planning, community engagement, creative execution, and measurement.
Content Marketing
SEO content, blog strategy, landing pages, campaign messaging, and audience-focused copy.
Marketing Analytics
GA4, Looker Studio, dashboards, UTM tracking, attribution, and performance reporting.
CRM & Automation
HubSpot, Salesforce, Mailchimp, workflows, lead tracking, segmentation, and nurture.
EXPERIENCE HIGHLIGHTS
Where I’ve Made an Impact
September 2025 – Present
Digital Marketing Specialist
Medtronic
- Manage cross-channel campaigns across paid media, SEO, email, and landing pages.
- Support lifecycle marketing with Salesforce Marketing Cloud, Salesforce CRM, and HubSpot.
- Resume-supported optimization contributed to 12% higher conversion rate, 22% improved ROAS, and 28% more qualified organic traffic.
Focus: Cross-channel campaigns • Performance measurement • Conversion optimization
January 2024 – July 2025
Graduate Assistant — Marketing & Communication
Concordia University
- Supported promotional activities, marketing requests, calendars, and communications.
- Assisted with email, website, and social content using HubSpot and Mailchimp.
- Reviewed basic campaign performance and prepared reports in GA4, Looker Studio, and Excel.
June 2021 – July 2023
Digital Marketing (SEO) Specialist
Accenture
- Led keyword, competitor, on-page, and technical SEO work using Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog.
- Managed $15K+ in monthly paid media across Google Ads, Meta Ads, and LinkedIn while supporting 15+ campaigns.
- Built Looker Studio and Power BI reporting and coordinated 8–12 concurrent initiatives.
TOOLS & PLATFORMS
Technologies I Work With
SEO & Search
Google Search Console
SEMrushPaid Media
Google Ads
Meta Ads Manager
TikTok AdsAnalytics & Measurement
Google Analytics 4 (GA4)
Google Tag Manager
Looker StudioCRM & Marketing Automation
HubSpot CRM/CMS
MailchimpContent & Social Media
WordPress
Hootsuite
BufferData & Reporting
SQL
PythonAI Tools
Claude
Gemini
PerplexityFEATURED PROJECTS
A Glimpse of My Work
UrbanLeaf Home — SEO & Content Marketing
SEO strategy and content marketing for a fictional indoor plant eCommerce brand.
SEO • Content Strategy • GA4
GlowNest Skincare — Social Media Marketing
End-to-end Instagram strategy with published creatives, landing-page implementation, UTM tracking, and GA4.
Social Media • Content Strategy • Analytics
SkillSpring Academy — Paid Media & PPC
Google Ads campaign build and conversion-tracking demonstration for a fictional online learning brand.
Google Ads • PPC • Conversion Tracking
REAL-WORLD WORK
Business Marketing in Development
Real-business projects are separated from fictional portfolio exercises. Scope and results are published only as implementation is completed and verified.
IN DEVELOPMENT
Anjana Boutique
Digital-presence development for an established custom-stitching boutique in Vinukonda, India, with social, local marketing, WhatsApp customer journey, CRM, and measurement opportunities.
PLANNED / IN DEVELOPMENT
Pavani Studio
Reserved for approved business details, scope, implementation evidence, and verified results as the project develops.
Let’s Work Together
I’m open to opportunities and exciting projects. Let’s connect and grow together.