About Vidya
Creative marketing, grounded in data
I’m a Digital Marketing Specialist with 3+ years of experience across SEO, paid media, email and lifecycle marketing, CRM, audience targeting, landing pages, CRO, analytics, and campaign measurement. I connect channel execution with customer needs and business goals, then use performance data to guide optimization.
My background spans cross-channel digital marketing at Medtronic, marketing and communications support at Concordia University, and SEO-focused digital marketing at Accenture. Alongside professional work, I build hands-on portfolio projects that demonstrate how strategy connects with implementation, measurement, and optimization across the customer journey.
How I work
- Connect channel execution to business and customer goals.
- Use analytics, attribution, and testing to guide decisions.
- Collaborate across sales, product, creative, operations, and leadership teams.
- Communicate performance clearly to technical and non-technical stakeholders.
Focus areas
SEO & SEM, paid media, demand generation, content and social strategy, email marketing, lifecycle campaigns, CRM and automation, conversion optimization, campaign analytics, and executive reporting.
Education
Master of Science in Computer Science
Concordia University, Saint Paul, Minnesota
August 2023 – May 2026
Certifications
- Google Analytics Certification (GA4) — Google
- Google Ads Search Certification — Google
- Meta Certified Media Buying Professional — Meta
- Salesforce Marketing Cloud Engagement certification — Salesforce
- SEMrush SEO certification — SEMrush
- HubSpot Digital Marketing Certification — HubSpot