Professional Experience
Building measurable growth across channels
Digital Marketing Specialist with 3+ years of experience connecting SEO, paid media, email and lifecycle marketing, CRM, audience targeting, landing-page optimization, analytics, and campaign measurement across healthcare, higher education, and technology services.
Digital Marketing Specialist
Medtronic
September 2025 – Present
- Work with sales, product, clinical, and operations teams to translate campaign goals, target audiences, and business priorities into digital plans across paid media, SEO, email, and landing pages.
- Manage Google Ads, Meta Ads, and LinkedIn campaigns across research, setup, targeting, budgets, creative coordination, launch, and optimization.
- Support email and lifecycle campaigns through Salesforce Marketing Cloud, Salesforce CRM, and HubSpot, including segmentation, testing, nurture communications, lead tracking, and follow-up.
- Use Search Console, SEMrush, Ahrefs, and Screaming Frog to identify keyword, competitor, content, and technical-search opportunities.
- Apply A/B testing and CRO improvements across landing pages, forms, CTAs, email messaging, and ad creative, contributing to a 12% improvement in conversion rate.
- Use GA4, Looker Studio, Salesforce, UTM tracking, SQL, and Excel to connect campaign activity with lead and pipeline performance and guide optimization.
- Performance-informed changes to budgets, bids, targeting, keywords, messaging, and landing-page priorities contributed to a 22% improvement in ROAS and a 28% increase in qualified organic traffic.
12% conversion-rate improvement22% ROAS improvement28% qualified organic-traffic increase
Graduate Assistant — Marketing & Communication
Concordia University, Saint Paul, Minnesota
January 2024 – July 2025
- Supported day-to-day promotional activities for academic programs, student organizations, campus events, and university initiatives.
- Worked with university departments and student organizations to gather content, coordinate marketing requests, and prepare communications.
- Helped manage marketing calendars and supported email, website, and social media communications so promotions were prepared and published on schedule.
- Assisted with HubSpot and Mailchimp email communications and helped maintain audience lists and contact information.
- Reviewed basic website, email, and campaign performance in GA4 and prepared simple reports in Looker Studio and Excel.
Digital Marketing (SEO) Specialist
Accenture
June 2021 – July 2023
- Translated client goals, audience needs, and website performance into SEO and digital-marketing priorities across websites, landing pages, and campaigns.
- Conducted keyword and competitor research using Google Search Console, SEMrush, Ahrefs, and Moz, and performed technical SEO reviews with Screaming Frog and Search Console.
- Improved titles, descriptions, headings, keyword targeting, internal links, content relevance, crawlability, and alignment with search intent.
- Managed $15K+ in monthly paid media across Google Ads, Meta Ads, and LinkedIn while supporting 15+ campaigns across targeting, bidding, budgets, creative coordination, and optimization.
- Connected campaign activity with Salesforce lead data and monitored organic and paid performance through GA4, Search Console, advertising platforms, and CRM reporting.
- Built Looker Studio and Power BI dashboards, maintained UTM tracking, and coordinated 8–12 concurrent initiatives with content, design, development, marketing, and client-facing teams.
$15K+ monthly paid-media budget15+ campaigns8–12 concurrent initiatives