Resume

Resume

Digital Marketing Specialist

Digital Marketing Specialist with 3+ years of experience across SEO, paid media, email and lifecycle marketing, CRM, audience targeting, landing pages, CRO, analytics, and campaign measurement and optimization.

Experience Snapshot

Medtronic — Digital Marketing Specialist
September 2025 – Present

Concordia University, St. Paul — Graduate Assistant, Marketing & Communication
January 2024 – July 2025

Accenture — Digital Marketing (SEO) Specialist
June 2021 – July 2023

View detailed experience →

Education

Master of Science in Computer Science
Concordia University, Saint Paul, Minnesota
August 2023 – May 2026

Certifications

  • Google Analytics Certification (GA4) — Google
  • Google Ads Search Certification — Google
  • Meta Certified Media Buying Professional — Meta
  • Salesforce Marketing Cloud Engagement certification — Salesforce
  • SEMrush SEO certification — SEMrush
  • HubSpot Digital Marketing Certification — HubSpot

Core Capabilities

Campaign Planning & ManagementCustomer AcquisitionCustomer Journey MappingLifecycle & Omnichannel MarketingMarket ResearchSEO & SEMPaid Media & RetargetingBudget & Bid OptimizationLanding-Page OptimizationCRO & A/B TestingConversion TrackingLocal & Technical SEOCompetitor AnalysisAEO/GEOLead Management & SegmentationNurture JourneysAttribution & Funnel ReportingData VisualizationPrompt Engineering

Platforms & Measurement

Google AdsMeta Ads ManagerLinkedIn Campaign ManagerTikTok AdsGA4Google Tag ManagerGoogle Search ConsoleLooker StudioPower BISalesforce CRMSalesforce Marketing CloudHubSpot CRM/CMSMailchimpWordPressSQLPythonAdvanced Excel
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