Project 05 · Sanitized Implementation Evidence
This page separates genuine implementation verification from synthetic analytical demonstration. It contains no credentials, PII, private paths, account details, authentication tokens, or unnecessary identifiers.
REAL IMPLEMENTATION & VERIFIED TESTING
| Evidence | Verified result |
|---|---|
| Live landing page | Public responsive PulseFit experience with fictional-project disclosure and genuine CTA and resistance-option interactions. |
| GTM configuration | PulseFit-only initialization and page trigger published in Version 4 with send_page_view=false. |
| GTM Preview | One intended tag firing for each controlled interaction. |
| GA4 delivery | primary_cta_click and select_item received with expected non-PII parameters. |
| Exactly-once isolation QA | One controlled load, one CTA click, and one option click produced exactly one corresponding custom event each and only the expected Site Kit page view. |
| UTM QA | Test-specific attribution verified as QA traffic—not campaign performance. |
| Safeguards | No duplicate page view, commerce event, ecommerce payload, PII, or unrelated Project 01–04 firing. |
Open Live Landing Page · Open Analytics Dashboard
SYNTHETIC / HYPOTHETICAL ANALYTICAL DATA
The dashboard and analytical workbook use 3,600 deterministic synthetic sessions. Modeled purchases, conversion rates, funnel performance, segment findings, and channel comparisons are demonstrations—not actual PulseFit activity.
| Asset | Evidence represented |
|---|---|
| Dataset and data dictionary | 3,600 modeled sessions with documented dimensions, events, and derived measures. |
| Public dashboard | Data-driven KPIs and filters across six approved analytical sections. |
| Funnel analysis | Reconciled modeled stage counts, step rates, overall rates, and drop-offs. |
| Segmentation | Source, device, user-type, and campaign views recalculated from synthetic data. |
| CRO audit | Diagnostic observations and prioritized opportunities without claims of real impact. |
PLANNED / NOT IMPLEMENTED EXPERIMENTATION
| Asset | Status |
|---|---|
| ICE hypothesis backlog | Prioritized framework spanning safeguards, research, and planned tests. |
| PF-EXP-001 | Complete specification; not launched. No lift, significance, result, or winner exists. |
Verification Boundary
Real GA4 evidence establishes tracking implementation and QA only. It is not combined with the synthetic dataset and does not substantiate any modeled business-performance metric.